Job Title: Marketing Specialist

Location: Melbourne, Australia

Employment Type: Full-time

Salary: $77,000 - $85,000 + Superannuation

We are a fast-growing cosmetics brand dedicated to delivering high-quality beauty products that inspire confidence and creativity. Our product range covers skincare, makeup, and fragrance, with a strong focus on innovative formulations and stylish design. As we expand our brand presence in Australia and overseas, we are looking for a talented Marketing Specialist to join our team.

Key Responsibilities:

1. Develop, implement, and manage marketing campaigns to promote our cosmetics products across digital, retail, and wholesale channels.
2. Conduct market research and analyse consumer trends to identify new product opportunities and refine marketing strategies.
3. Coordinate product launches, promotional events, influencer collaborations, and seasonal campaigns to enhance brand visibility.
4. Plan and execute social media content strategies on platforms such as Instagram, TikTok, and Xiaohongshu, ensuring alignment with brand identity and marketing objectives.
5. Monitor and report on campaign performance, providing data-driven recommendations for optimisation.
6. Develop and maintain relationships with media, KOLs, distributors, and other industry stakeholders to strengthen brand positioning.
7. Manage marketing budgets, timelines, and resources effectively to ensure project delivery within scope.
8. Collaborate with product development, sales, and design teams to ensure cohesive branding and messaging across all touchpoints.

Requirements:

1. Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.
2. Minimum 2 years of proven experience as a Marketing Specialist or in a similar marketing role, preferably in the cosmetics, beauty, or FMCG industry.
3. Strong knowledge of marketing principles, market research techniques, and digital marketing strategies.
4. Proficiency in marketing tools and platforms such as Google Analytics, Meta Ads Manager, and email marketing software.
5. Excellent communication, content creation, and copywriting skills in English (Mandarin skills are an advantage).
6. Creative mindset with a strong eye for design and branding.

Desirable:

1. Competitive salary in line with market rates.
2. Opportunity for career progression within a rapidly growing cosmetics brand.
3. Dynamic and supportive work environment with a creative, passionate team.

If you are passionate about beauty, branding, and creating impactful marketing campaigns in the cosmetics industry, we’d love to hear from you.